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CorbinPartners’ summer intern, Samantha Schreiber, Osgoode Hall law student, writes about the hot dog wars in “Dare to Compare Part II”.

Ruth Corbin accepts two MRIA Awards of Excellence on behalf of the Department of Justice and Mount Sinai Hospital for projects managed by CorbinPartners Inc.

Dr. Corbin photographed with Dr. Heather Munroe-Blum, President of McGill University at McGill’s Alumni Stewardship Reception in Toronto.

Ruth Corbin and Brian Mulroney discuss his biography at a Cassels Brock event in September 2007.

 

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Truly excellent…This thorough, well-researched and well-written guide is what the legal profession has been waiting for. It is a solid and timely analysis from the recognized experts in the field of law and cognitive sciences – a cannot do without tool for any litigator considering the use of survey evidence.

Colleen Spring Zimmerman
Partner, Fogler, Rubinoff LLP

 

2012

2011 Year in Review of Survey Evidence 

Complied by Fiona Isaacson

January, 2012

 

2011

RBC Royal Bank tops Surviscor’s 2011 Online Banking scorCard

Online Banking scorCard conducted by Surviscor and powered by CorbinPartners

October 27, 2011

Dare to Compare - Part 2: Perception in Ad Land is the Only Reality

Ruth M. Corbin, Ph.D., LL.M and Samantha Schreiber

VUE Magazine, October, 2011

Dare to Compare - Part 1: The Landmines of Comparative Advertising

Ruth M. Corbin, Ph.D., LL.M and Samantha Schreiber

VUE Magazine, September, 2011

Whither Survey Evidence? What The Supreme Court of Canada Said In Masterpiece

Ruth M. Corbin, Ph.D., LL.M

IPilogue, IP Osgoode. June 4, 2011

2010 Year in Review of Survey Evidence 

Complied by Sarah D. Carnegie Ph.D. (cand.)

January, 2011

An amusing video on what Canadians have to say about their intellectual property

Produced and directed by CorbinVisual. December, 2010
 

 

2010

Royal Bank wins top honour in Canadian online banking study

Investment Executive,  October 17, 2010

Online Banking scorCard conducted by Surviscor and powered by CorbinPartners

Finally! A Practical Guide to Intellectual Property Governance for Directors 

Ruth M. Corbin, Ph.D., LL.M

Director, The Journal of the Institute of Corporate Directors. June, 2010

Intellectual Property in the 21st Century 

Ruth M. Corbin, Ph.D., LL.M.

Conference Board of Canada, February, 2010

2009 Year in Review of Survey Evidence 

Complied by Sarah D. Carnegie Ph.D. (cand.)

February, 2010

 

2009

Mystery Shopping Raised to Scientific Evidence

Ruth M. Corbin, Ph.D., LL.M., and Sarah D. Carnegie Ph.D. (cand.)

Vue Magazine, September 2009

TD rides customer service strategy to top of online survey ranking, by Rob Carrick

Globe and Mail, February 26, 2009

Online Banking scorCard conducted by Surviscor and powered by CorbinPartners

Second Cup lines up with Starbucks, by Hollie Shaw

Financial Post, February 13, 2009

Starbucks at your service...but not Timmies: Audit, by Marty York

24 Hours, February 12, 2009

2008 Year in Review of Survey Evidence 

Complied by Sarah D. Carnegie Ph.D. (cand.)

January 2009

 

2008

A Practical Six-Point Guide to Copyright Valuation

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, November 2008

2007

Statisticians, Start Your Engines: Emerging opportunities for expertise in class action

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, December 2007

Fight Against Fakes

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, October 2007

The Shadow Knows: A discourse on costs and benefits of shadow juries in civil trials

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, August 2007

Will There Be Fries With That: A discourse on the benefits and risks of probing

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, August 2007

Risk management for intellectual property: Brands in the boardroom

Ruth M. Corbin, Ph.D., LL.M.

Director Newsletter, February 2007

Your article in the March issue of Vue Magazine was very useful. I found your use of examples to demonstrate the difference between various concepts in market research were excellent! They will be valuable in explaining these nuances to our clients.

Mary Lou Mendro
Probe Research Inc.

 

2006

CorbinPartners BrandAudit™ featured in The Toronto Star

The Toronto Star, Saturday, November 18, 2006, Section M

Context effects on validity of response: lessons from focus groups and complacent frogs

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, November 2006

Retailing slogans as brand activators

Pamala Lawson and Caroline Wilson

Vue Magazine, August 2006

Coder seeks content analyst for scientific fling. object: respect

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, July 2006

Directors Course Graduation Announcement

Institute of Corporate Directors,June 2006

Does bias park at the 49th parallel?

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, May 2006

Lawyers provide support behind the bra wars, by Jacquie McNish

The Globe and Mail - Report on Business,Wednesday April 26 2006, Section B

When is a bathroom scale unlike a political poll? When it’s reliable

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, March 2006

Protecting the “je ne sais quoi” of brand identity

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, January 2006

2005

The History of Survey Evidence in Canada - How the Hearsay Barrier got Busted

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, October 2005

Trial By Survey: From Fact to Opinion

Ruth M. Corbin, Ph.D., LL.M.

Vue Magazine, August 2005

 
Is there a method to the madness? The Persisting Controversy of Patenting Business Methods

Corbin, R., Cheung T.

Intellectual Property Journal, 2005, Vol. 19 (1), pp. 29-81

2004

 
There are some things money can’t buy. For everything else there are damages. Proof of Irreparable Harm in Canadian Practice.

The Trademark Reporter, 2004, November-December, Vol. 94, pp. 1294-1314

 
Pulling Surveys back from the Illusory Brink: a Reply to Liefeld

Corbin, R., Morrow D.

The Trademark Reporter, 2004, November-December, Vol. 94 (6), pp. 1372-1388

 
When Confusion Surveys Collide: Poor Designs or Good Science?

Corbin, R., Renaud, A.

The Trademark Reporter, 2004, July-August, Vol. 94 (4), pp. 781-799

 
Intent to Deceive: the Role it plays in Passing Off Actions

Corbin, R., Renaud, A.

Intellectual Property Journal, 2004, Vol. 18 (1), pp. 97-108

2003

 
What’s good for the goose is bad for the gander. Why confusion surveys by plaintiff and defendant should be different

Intellectual Property Journal, 2003, Vol. 16 (2), pp. 177-194

2000

 
Trial By Survey: Survey Evidence, and the Law

Corbin, R., Gill, K., and Jolliffe, S.

2000

 
Product Containers Take Flight from Packaging

Intellectual Property Journal, 2000, Vol. 14, pp. 363-377/p>

 
Survey Research Goes to Court

In C. Chakrapani (ed.)

Marketing Research: State of the Art Perspectives, American Marketing Association, 2000, pp. 583-626

1999

 
The History of Survey Evidence in North American Litigation: From Admissibility to Weight

Canadian Journal of Marketing Research, 1999, Vol. 18, pp. 79-86


1997

 
Evidence of Irreparable Harm in Interlocutory Injunction Applications

Canadian Patent Reporter, 1997, Vol. 74, pp. 289-306

 
Market Research and Surveys as Expert Evidence

In Freiman, M. and Berenblut, M. (eds.)

The Litigator’s Guide to Expert Witnesses, 1997, pp. 55-77

1996

 
Taking Legal Action to Stop Competitors in their Tracks

Canadian Journal of Marketing Research, 1996, Vol. 15, pp. 66-73

 
Survey Research in Litigation: its past successes, its future trials

Canadian Patent Reporter, 1995, November, pp. 215-247

1995

 
Social Science Evidence in Misleading Advertising

Canadian Journal of Marketing Research, 1995, Vol. 14, pp. 57-65

1992

 
Perceived consumer effectiveness and faith in others as moderators of environmentally responsible behaviours

Journal of Public Policy and Marketing, 1992

Public attitudes and behaviour concerning the environment

Canadian Journal of Marketing Research, 1992, Vol. 11, pp. 74-86