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Ruth Corbin to advise Parliamentary Committee on IP Policy
Dr. Ruth Corbin is appearing as a witness in front of the Standing Committee on Industry, Science & Technology in Ottawa on Tuesday May 16. The parliamentary committee is studying the effectiveness of the current intellectual property regime in Canada, and the role of intellectual property in fostering Canadian innovation and leading edge technology. Dr. Corbin's invitation ties in with work she did for the Conference Board of Canada on accelerating innovation in Canada through IP policy and governance. For more information click here.

IPIC Brand Management webinar
Dr. Ruth Corbin will moderate an Intellectual Property Institute of Canada webinar “Brand Management in the Trenches” on May 29. Speakers are John McKeown of Cassels Brock & Blackwell, and Steve Kahansky, deputy general counsel at Tim Hortons. To learn more and/or register, click here.

Sounds can now be registered as trade-marks
The roar of the MGM lion and Tarzan’s chest-beating yell – both have been recognized outside Canada as distinctive, memorable sounds. The Canadian Intellectual Property Office recently announced that it will accept applications for registering sounds as trade-marks. Dr. Ruth M. Corbin discusses the application requirements and the implications to brand protection in the May edition of VUE Magazine. Click here to read the article.

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CorbinPartners Inc. is an established provider of precise and reliable business intelligence, statistical measurement, and forensic market research. Serving Canadian and international corporations and governments, CorbinPartners has Canada’s leading specialty practice in research support for risk analysis, regulatory matters, mediation and litigation. CorbinPartners’ market surveys form part of essential due diligence by corporations, boards of directors, and their legal representatives.

We are well-known for our specialty practice in intellectual property research, including measurement of brand reputation, copyright and trade-mark valuation, and advertising impacts. The firm’s BrandAudit™ is the industry’s leading model for comprehensive evaluation of brands and trade-marks.


 

The vision for CorbinPartners Inc. is to be the country’s most trusted provider of precise and reliable market intelligence, directly focused on reducing risk and facilitating action. The company will be the showcase for professionals of extraordinary marketing and measurement talent, whom clients view as valuable partners in their pursuit of competitive advantage. It will maintain its leadership position not only by what it knows but by what it learns.